As one of the essential carriers of cultural activities of West Bund, the West Bund Art Center plays a vital role, providing the platform for many brand activities, major government events and attracting quality cultural activities such as cultural art, technology innovation, artificial intelligence, design and fashion that meet the overall development requirements of the West Bund Scheme.

The gathering of industrial resources has helped the development and construction of the West Bund as a whole. Also, Shanghai West Bund has been officially awarded as one of the first places for the global product launch in Xuhui District in 2019. Since its operation in April 2015, Hall A has undertaken a total of 68 events, including 10 brand events such as the West Bund Art & Design, 7 government events such as the World Artificial Intelligence Conference, and 51 marketing events, for example for DIOR and Lexus.